Be the Company Southwest Michigan Calls First.
The Booked-Solid System is the website, Google presence, review engine, and missed-call rescue that turn searches into booked jobs — built by people who run a home service business themselves, twenty minutes from yours.
We Run One of These Businesses. That’s the Difference.
Fronesis Advert isn't a marketing company that discovered the trades. We own and operate Puresome, a cleaning company right here in Benton Harbor — the trucks, the schedules, the phone that has to ring.
And we built the software it runs on ourselves: scheduling, estimates, invoices, timesheets, a customer portal. When we talk about missed calls and empty weeks, it's because we've lived them on our own money.
Everything in the Booked-Solid System is the playbook we run for ourselves — packaged for your trade.
Owner-Operated
We run a home service company, not just websites.
Software Built In-House
The platform our company runs on — we wrote it.
Twenty Minutes Away
Berrien County based. We can be at your shop by lunch.
Who Else Is Pitching You
A freelance web designer
Sells pages. Has never had a phone that didn't ring on a Tuesday.
A national SEO retainer
Has never been to Berrien County. Sends dashboards of impressions.
Lead-selling marketplaces
Sell the same lead to four of your competitors at once.
Fronesis Advert
Runs one of these businesses. Built the software. Lives here.
No rented testimonials. No stock “results.” We’re a new agency documenting our work in public — starting with our own company. That’s exactly why the Founding Five terms exist.
See the Founding Five ↓The Offer
The Southwest Michigan Booked-Solid System
One system, nine parts, in the order your customer actually experiences them. No tiers. No menu of add-ons. This is what it takes to get found and get booked, so it's what every client gets.
- 01
The Money Map
$500Where you rank for your ten highest-value searches vs. your three nearest competitors, your review gap, and what your missed calls are costing you. Free, and yours to keep whoever you hire.
- 02
The 60-Second Site
$3,000A website built for one job: stranger to booked job in under sixty seconds, on a phone — because that's where your customers are.
- 03
The Content Rescue
$800One 30-minute recorded call is all we need from you. We write every word and shoot the photos. You don't write a thing.
- 04
The Map Pack Takeover
$1,500Google Business Profile rebuild, service-area pages, citations, and local schema — so you show up where the calls actually start.
- 05
The 5-Star Flywheel
$900An automatic review request after every completed job, plus response templates. Set once, compounds forever.
- 06
The Missed-Call Money Machine
$1,200Every missed call gets a text back inside sixty seconds. The biggest leak in the trades — plugged.
- 07
First-Call Scripts
$400Exactly what to say when the phone rings, so more of the calls you already get turn into booked work.
- 08
The Competitor Kill Sheet
$500You vs. your three nearest competitors — rankings, reviews, and gaps — refreshed every month.
- 09
The One-Page Scoreboard
$600Calls, forms, booked jobs, and where every one came from. One page. No forty-page reports.
Total stated value
$9,400
Part 1 of 9: The Money Map
Total stated value
$9,400
Stage 1 — The Money Map
Free
Your ten money searches, your review gap, your missed-call cost. In your inbox within 48 hours. Yours whoever you hire.
Stage 2 — The Build
$3,500
One number, not a range. Half at kickoff, half at launch. You approve the design before we build a page.
Stage 3 — The System
$750/mo
Reviews, map pack, kill sheet, scoreboard. Month to month. Cancel anytime.
We take 2 new clients a month. That's not a marketing line — it's how many we can do this way.
2 of 2 September slots open · next start September 1
Documented in Public
The Founding Five
Our first five clients pay full price and get 3 months of the monthly system free ($2,250) — in exchange for one thing: permission to publish what happens. Real numbers, your name, documented in public. When the fifth signs, these terms end for good.
5 of 5 spots open
In Writing
The Work-Till-It-Works Guarantee
Before we start, we agree a tracked-lead number for your first 90 days after launch — based on your real current numbers, not a fantasy. Miss it, and we keep working. No retainer, no fees, no new invoice, until you hit it.
Three things we need from you, because they're what actually decides it:
- 1
You answer or return every lead within one business hour.
- 2
You let the review requests go out after every job.
- 3
You show up for one 30-minute call a month.
Do those three, miss the number, and you don't pay us another dollar until we get there.
And before we ever build —
You see and approve the design before we build a single page. Two rounds of revisions included. If you still don't want it, your deposit comes back — no argument, no invoice for time spent.
The lead number is agreed in writing before kickoff, based on your current call volume — not a fantasy multiplier.
How It Works
Map. Build. Booked Solid.
Three steps, in the order they actually happen. The first one is free and takes two minutes to request.
Step 01
Free Money Map
Request it below. Within 48 hours you get a one-page teardown: where you rank on your ten highest-value searches, your review gap vs. the three competitors beating you, and what missed calls are costing you. Yours to keep, whoever you hire.
- Your 10 money searches, ranked
- Review gap vs. 3 named competitors
- Your missed-call dollar leak
How It Works
Map. Build. Booked Solid.
Three steps, in the order they actually happen. The first one is free and takes two minutes to request.
Step 01
Free Money Map
Request it below. Within 48 hours you get a one-page teardown: where you rank on your ten highest-value searches, your review gap vs. the three competitors beating you, and what missed calls are costing you. Yours to keep, whoever you hire.
- Your 10 money searches, ranked
- Review gap vs. 3 named competitors
- Your missed-call dollar leak
The Money Map
One page · built for you · free
Your 10 money searches
+ 7 more, ranked for your town
Step 02
The Build
One 30-minute recorded call is all we need. We write every word, shoot the photos, and build the system — site, map pack, review engine, missed-call rescue. You approve the design before we build a single page.
- One 30-minute call — that's your whole job
- Design approved before build
- Site, map pack, reviews, missed-call rescue
The Build
Half at kickoff, half at launch.
Your total time in
One 30-minute call.
Step 03
Booked Solid
Your Google profile and review requests go live in week one — before the site ships. Then the monthly system compounds: scoreboard, kill sheet, flywheel. All of it under the Work-Till-It-Works Guarantee.
- Reviews & profile move before launch
- One-page scoreboard monthly
- Work-Till-It-Works Guarantee
One-Page Scoreboard
Monthly · one page, not forty
Where every one came from
The Money Map
Find Out What You're Losing to the Company Ranking Above You.
The Money Map is a free, one-page teardown of your local presence — built for your business, not generated from a template, and delivered within 48 hours.
- Where you rank on your ten highest-value searches
- Your review gap vs. your three nearest competitors
- What your missed calls are costing you every month
Free. No sales call required. Yours to keep, whoever you hire.